Friday, August 29, 2014

Beth Minardi Comes to Lincoln?!?

ONCE Upon a Time in the Foskett Ranch area of Lincoln...women were forced to travel. They traveled in search of gorgeous hair and makeup, in search of that "fresh from the salon" look that women just love. Salons were all situated on the opposite side of Lincoln and many traveled to Rocklin or Roseville since they were already going to have to journey away from home. The long, daunting journey was treacherous with commuters texting and driving on the legendary Highway 65 and others simply not paying attention. Despite the dangers, the brave women of Foskett did what they had to do to feel gorgeous.

In search of the "city chic" look, some Lincoln women, myself included, traveled hours to a far away land called "The Bay Area". This was even more treacherous, fraught with many more perils, and simply made no sense! Hours spent sitting in traffic were lost to the cause and many a dollar went needlessly into a toll booth operator's hand. We wrote off these senseless acts as necessary evils in the grand scheme of things, rewarded with the most up-to-date styling and color techniques mirroring those of the high-fashion runways. Faced with the difficult decision of style vs. practicality, what was a girl to do? 


Thankfully, one local woman influenced by her world travels decided to provide to Foskett women exactly what they needed. She envisioned a different kind of salon, inspired by her favorite period in European history, to open right there in Foskett Ranch! Her value proposition said it all -- creative professionals dedicated to quality service. Modeling her business after a time period in Europe where self expression was no longer subject to religious and political prosecution nor tainted by the status quo, the Baroque period spoke powerfully to Marie. She could make Lincoln women beautiful in their way by offering a wide range of styles and techniques to inspire them. During the Baroque era, conservative ideals of the arts were stripped away by Baroque artists such as Rembrandt and Bach.  Such artists created paintings that cried out with emotion from their canvass and music that delighted the ears of all who listened. Being an art history major, Marie understood how amazing the philosophy behind the Baroque period was and dreamed about creating a place where the women of Lincoln could connect with their inner Baroque. Parallelling these Baroque-inspired concepts, Salon Baroque would be a place passionate about making women feel beautiful, inside and out. A place where women could define their own style and enhance their own personal look. And we wouldn't have to travel far to accomplish this! Marie would open Salon Baroque on April 1 of this year and make her dream a reality.

 Since opening Salon Baroque just four short months ago, Marie has experienced a lot of success and personal joy from pursuing her dream. She understands that the very nature of beauty and fashion is that it is in a constant state of evolution, therefore Marie herself is always evolving. She takes advaned color and hair cutting classes where she learns the latest and greatest styles and applications by such renowned stylists as Beth Minardi. Minardi's products and techniques are showcased in Vogue Magazine, Milan fashion week, and many other notable fashion publications. Her product lines appear in top of the line salons in the trendiest major cities. Salon Baroque not only carries her product line but also can achieve the looks that Minardi achieves because they stay up on the latest trends through constant education. Marie is also a certified hair extension specialist in addition to being a certified Balmain specialist. She believes in giving back to her community as well and will be hosting a "girlfriend's day" in September providing hair and make up services while a friend showcases her jewelry. Marie's portfolio is expansive and very impressive, and her clientele is growing by the day.

Marie impressed me with her eagerness to donate to Lincoln Sober Grad Night 2014 although she'd just opened her doors when I ventured in out of nowhere asking for donations. She created three gift cards to be raffled off to the graduating seniors totaling almost $200 in services! That made an impression on me, and I hoped one day to be able to speak to how amazing she truly is. I wanted to write this article from first-hand experience, so last Thursday, I went to see Marie for a whole new look! Being the perfectionist and talented artist that she is, she spent over 4 hours making me look like a rockstar! Thanks to Marie, I have a whole new fall look that excites me ever time I look in the mirror!!! Whatever the look you're going for, Salon Baroque will help you accomplish. The products are superior, the prices are reasonable, and the ambiance is simply enchanting. Check out my before and after pictures:
before...
and AFTER!!!

Pick out YOUR new look at salonbaroque.com/ca, by visiting the Salon Baroque page on Facebook, by calling 916-253-9861, or simply stop by! 2290 Nicolaus Rd Ste 102, Lincoln. They're at the corner of Nicolaus Rd and Lakeside in the Pizza Round Up parking lot. You'll be so happy that you did!!! 

Mitzi De La Cruz
CalBRE License 01929064
Real Estate Professional
Lyon Real Estate
cell~(916) 871-8132
e-fax (916) 746-7593 private fax no cover sheet required
www.mdelacruz.golyon.com

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